PARSED CONTENT

The site christmasexperts.com has the following in the web site, "Is a family-owned business headquartered and operating in the Southern Indiana town of Santa Claus." I observed that the website also stated " The business was founded in 2002 by Philip J." They also stated " Koch and his sister Kristi George. Located in Kringle Place Shopping Center, the Santa Claus Christmas Store features a huge selection of Christmas gifts. With almost 5,000 personalized Christmas ornaments. The closest camping and lodging to Holiday World and Splashin Safari, Lake Rudolph Campground and RV Resort." The meta header had christmas as the first keyword. This keyword was followed by santa, claus, and clause which isn't as important as christmas. The other words the site used was ornaments. gifts is also included but might not be understood by search crawlers.